July 02, 2009

By By Ayala Ben-Yehuda, L.A.

Bilingual entertainment channel mun2 is partnering with Los Angeles mainstream top 40 radio station KIIS-FM to launch the newest season of mun2 reality series ?The Chicas Project.? The station will cover ?Chicas? stars Crash and Yasmin July 9 as they conduct a hot dog/taco giveaway stunt on Hollywood Boulevard, beginning with a live segment during Ryan Seacrest?s morning show. KIIS? street team will also host the event during the afternoon from 2 p.m. to 6 p.m., and will air footage on the station?s Web site the following day.

Mun2 gained carriage in its home market of Los Angeles on Time Warner Cable earlier this year. According to the channel, KIIS made sense as a marketing partner because of its ability to reach the 18-24 multicultural demographic in the nation's top Hispanic market.

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