Rock The Vote, MySpace Launch Band Competition
July 01, 2008
- Digital and Mobile
By Antony Bruno, Denver
Rock the Vote struck a deal with MySpace this week that combines grassroots voter registration drives with music promotion and live events.
Through the DemROCKracy band competition, which runs from now through Aug. 14, any artist with a MySpace profile can post a Rock the Vote widget to their MySpace profile and encourage fans to register to vote.
The first 25 bands to rack up 150 new registered voters will have their music added to a playlist distributed by digital jukebox network TouchTunes.
The band that registers the most voters and wins an online poll will open the Rock The Vote party at the Democratic National Convention in Denver Aug. 25, which will be rebroadcast on AT&T's Blue Room, as well as other prizes.
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