Lil Jon, The Orchard Ink Deal
August 05, 2008
By Hillary Crosley, N.Y.
Lil Jon and The Orchard have announced a content partnership deal, which includes brand marketing and A&R direction. The Orchard purchased TVT Records, to which Lil Jon was previously signed, in June.
"I walked into The Orchard and came away with the sweet taste of freedom!" said Lil Jon. "Others talk, the Orchard does. I expect to do great things with them, and look forward to my future."
Lil Jon recently withdrew his multi-million-dollar objection to the TVT sale proceedings and agreed to TVT's transfer of his artist agreement to the Orchard. In turn, the Orchard has released Lil Jon from all future obligations under his previous TVT contract and agreed to give him the rights to his master recordings for his oft-delayed LP, "Crunk Rock." While the LP will not released via the Orchard, a digital reissue of the MC/producer's back catalogue, which the company now owns, along with new content will be released in the future. No release dates have been set for either LP.
Lil Jon will contribute to the Orchard's brand entertainment group by working with agencies to develop lifestyle-oriented marketing and promotion programs. The MC/producer will also contribute A&R and production support to the Orchard's artists and labels.
Lil Jon's last album, 2004's "Crunk Juice," has sold 2.5 million copies according to Nielsen SoundScan.
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