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BRANDING
Line of Dylan Harmonicas Set For Release
August 28, 2008 - Branding | Rock and Pop
Bob Dylan is for the first time endorsing a line of harmonicas. » Full Story
Bedingfield Named Spokeswoman for New EA Game
August 27, 2008 - Branding | Digital and Mobile
Natasha Bedingfield, the English singer and songwriter, will be the new face of game publisher Electronic Arts' upcoming video game, Boogie SuperStar. » Full Story
Trojan To Offer Grants To Artists
August 26, 2008 - Branding
Trojan Brand Condoms, which is owned by Church & Dwight, is asking musician and artists to apply for the Trojan Artists Grant program. Grants for the program range from $3,000 to $4,000, and the deadline for applications is Sept. 5. » Full Story
Bass, Braxton Set For 'Dancing With The Stars'
August 25, 2008 - Rock and Pop
On Monday, ABC's "Dancing with the Stars" revealed its latest lineup of celebrity dancers and named two musicians - Lance Bass and Toni Braxton - as contestants. » Full Story
Key Alliances Trump Radio Indifference Ahead Of New Nelly Album
August 22, 2008 - RB Hip-Hop | Branding
Nelly's last album, "SweatSuit," hit shelves four years ago, but his absence hasn't dampened his branding opportunities. » Full Story
Pruitt To Sell Virtual Clothing Line Via Zwinky
August 21, 2008 - Branding
Jordan Pruitt will sell a line of virtual clothes this fall in Zwinky, a virtual world for young girls. The clothing line will also be sold at the Jordan Pruitt boutique. » Full Story
Latin Rock Bands To Anchor Red Bull's Soundclash
August 19, 2008 - Latin | Branding
Red Bull is bringing its Soundclash event to the U.S. for the first time Sept. 18, where it will present Latin rock bands Allison and Rabanes in a "musical conversation." » Full Story
Swizz Beatz, DJ Enuf, Young Berg Onboard For PSA Campaign
August 18, 2008 - Branding | RB Hip-Hop
Street Science, a school supply maker with an urban focus, launched a print and TV campaign made up of public service announcements with musicians such as Swizz Beatz, DJ Enuf, and Young Berg. » Full Story
MC Hammer Puts New Single in ESPN Commercial
August 15, 2008 - Branding
MC Hammer's new single "I Got Gigs" from his forthcoming album, Dancejamthemusic, takes center stage in a new commercial for ESPN that launches today. » Full Story
Bacardi Brand Teams Up With Blogs
August 15, 2008 - Global | Branding | Digital and Mobile
Drinks company Bacardi has launched a branded content model, the BAT Project, that will commission music and make it available for free through MP3 music blogs. » Full Story
Spike Lee's Ad Agency To Bring Brands to Hip-Hop Site
August 14, 2008 - Branding | RB Hip-Hop
Spike Lee's advertising agency, Omnicom Group's Spike DDB, has partnered with goldmic.com, a hip-hop social networking site, to bring new brands to the five-year old site. » Full Story
The Story Behind Sting's Onstage Shave In NYC
August 08, 2008 - Branding
Right before the Police played their final song at last night's Madison Square Garden in New York, something odd happened. Lead singer Sting ran shirtless off stage and jumped into a barber's chair. » Full Story
Ritmo Latino, MTV Tr3s Form Partnership
August 07, 2008 - Latin
Retailer Ritmo Latino and bilingual entertainment channel MTV Tr3s have launched a marketing partnership that places MTV Tr3s-branded sections in all of Ritmo's stores nationwide. » Full Story
Foreigner Launches Air Guitar Contest with AARP
August 07, 2008 - Branding | Rock and Pop
AARP, the advocacy group for those over the age of 50, announced that it is holding an air guitar and lip-synching contest with the band Foreigner. » Full Story
MySpace Records Lands First Headlining Tour Sponsor
August 06, 2008 - Touring
Singer/songwriter Kate Voegele will be the first MySpace Records artist to land a sponsored headlining tour. The University of Phoenix is sponsoring the artist's 40-date North American "Back 2 School" trek, which launches Aug. 8 at the Glass House in Pomona, Calif. » Full Story
Aftermath Cognac To Debut Soon
August 05, 2008 - Branding | Record Labels
Details of the first alcoholic drinks from the Interscope Geffen A&M Records joint venture with beverage company Drinks Americas have begun to emerge. » Full Story
Lil Jon, The Orchard Ink Deal
August 05, 2008 - Record Labels
Lil Jon and The Orchard ink a content partnership deal, which includes brand marketing and A&R direction. » Full Story
Sanyo Energy Inches Into Music Business
August 04, 2008 - Touring | Branding
Sanyo Energy, a subsidiary of Sanyo Electric, on Monday said it would become a sponsor of two AEG venues in Texas. » Full Story
Capcom Uses Music To Market 'Street Fighter IV'
August 01, 2008 - Branding
Capcom, the Japanese maker of the upcoming video game "Street Fighter IV," is one of the sponsors of a party in Los Agneles. Public Enemy, Ghostface Killah and Kidz In The Hall have been tapped to perform at the event. » Full Story
Virgin Mobile Onboard With Free Bon Jovi Concert
August 01, 2008 - Touring
Virgin Mobile USA will sponsor a free Bon Jovi concert designed to celebrate the Philadelphia Soul's ArenaBowl XXII win earlier this month. » Full Story
Busta, Q-Tip, Swizz Beatz Help Kick Off Pepsi DJ Bash
August 01, 2008 - RB Hip-Hop | Branding
Busta Rhymes, Q-Tip, Swizz Beatz and Kardinal Offishall helped kick off Pepsi's "Month in the Mix" celebration of their hip-hop DJ Division last night (July 31) at New York's Arena. » Full Story
Solange Knowles Onboard With Armani Campaign
July 31, 2008 - Branding | RB Hip-Hop
Solange Knowles will headline the new Giorgio Armani jeans promotional campaign. » Full Story
Alicia Keys Snubs Out Cigarette Branding
July 31, 2008 - Branding | Touring
Philip Morris International has pulled down billboards and posters promoting an Alicia Keys concert Thursday in Indonesia's capital after the singer protested the cigarette company's sponsorship. » Full Story
Brands Gear Up for Lollapalooza
July 31, 2008 - Touring | Branding
The VIP room at this year's Lollapalooza will be chockablock with brands vying for the attention of performers, their hangers-on and the assorted journalists in Chicago for the three-day festival. » Full Story
Mötley Crüe, Guitar Center Launch Band Search
July 31, 2008 - Branding
Mötley Crüe is set to launch a talent competition to find the next big thing. » Full Story
 


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